My texture pack is currently on sale over at MightyDeals.com. If you’re looking for some high-quality textures to use in your designs, this is a good chance to grab a bargain!
Logos are used by every organisation, from the largest multinational corporation to the smallest indie bands. That is because logos are an efficient, effective way to tell your target market who you are and what they can expect from you, all with one small image.
Still, because they are used by so many organisations, logos have to stand out more and more. Many companies and other groups are turning to humour and charm to find a logo that demonstrates their philosophy and their products to the rest of the world. Below is a showcase of some of these creative, quirky logos.
Created for a graphic design company, this logo plays on the space age name of the company but gives it a cute, modern upgrade.
Lightswitch Brand and Motion Design
The designer of this logo wanted to convey a light source without relying on the usual cliches. The deep sea-dwelling angler fish provided the right kind of inspiration.
This online video production company wanted a logo that was forward looking and a bit nostalgic. This logo looks like what Victorians would have pictured when someone described YouTube to them.
Silent Giant is a tour support company, which helps bands tour. The antlers on the tour van mimic the way roads split across a map, adding a bit of humour to a logo that expresses a complex idea.
The designer of this logo was friends with the person who commissioned this logo. She wanted to express the cartoonish, quirky side of her friend’s personality.
This logo is a cartoon of a stereotypical biker, complete with horseshoe moustache and the name of the company is his spiky hair. It plays up the fun, rebellious attitude of the company.
Designed for a company that makes art supplies for young children, this logo reflects the simple lines associated with children’s art.
Fatty Gets a Stylist
This band logo reflects the style of music the band plays, which is described by the designer as “The B52′s meets M.I.A.”
Ice Cream Soldiers
This is also a logo created for a band. The New Zealand group wanted a logo that was fun, memorable and great for t-shirts, so the designer created Jimmie the Ice Creamicorn for them.
Salami Vice is a comedy troupe, so they commissioned this logo. It plays on their name’s pun whilst also ramping up the humour. After all, what’s funnier than a sausage detective?
Have you found any examples of creative, quirky logos that you think deserve a mention? Please do let us know in the comments.
Twenty-twelve has proved to be a very big year in the digital market, with iPads and other tablets becoming an everyday device that many would be lost without if it were snatched from them. Even so, printed materials such as brochures still play a big part in the advertising and promotion world. There’s something about holding a beautifully designed and printed brochure in your hands that a shiny tablet can’t quite beat.
Whether you’re using brochures to promote your businesses services, products or events, or promoting your own work in the form of a portfolio, brochure printing is very affordable and shouldn’t be skipped as an option.
Below are some wonderful examples of modern brochure design – some of these are templates so if you don’t have time to design your own, feel free to click through and buy the templates from Graphic River.
Brick Kiln Farm
When a logo works, it just works. Unmistakable, iconic and beautifully crafted, here we take a look at five of the most celebrated logos of all time. From the bargain-priced Nike Swoosh that went on to shift billions of trainers, to the clever three circles that represent the world’s most famous rodent, these unforgettable masterpieces are testament to the power of branding and the creative minds who created them.
You’d be hard pressed to find a person on the planet that doesn’t instantly recognize the Nike Swoosh. Founded by Phil Knight in the 1960s under the original name of Blue Ribbon Sports, Nike adopted its new name and logo in 1971. The Swoosh was designed by graphic designer Carolyn Davidson, who was among 35 creatives who submitted ideas to the company. Davidson’s design was agreed on by the owners, although Knight himself was initially unimpressed by the treatment. “I don’t love it, but it will grow on me,” was his less-than-gushing verdict, and Davidson was paid just $35 for her efforts. Time passed, and the Swoosh became synonymous with the Just Do It strapline, and the logo went on to help build one of the most powerful brands in the world. To show his gratitude, in 1983 Knight handed Davidson a diamond ring engraved with the Swoosh and an envelope containing an undisclosed sum of Nike shares.
Breaking all the rules of branding is Google. Before Google, the accepted tenet was that in order for a brand to be successful, it should be respected and consistently applied. To change logo was to reduce brand equity. However Google has taken this rule and turned it on its head. The flagship logo has gone through several incarnations. The current version was designed by Ruth Kedar, and is a word mark formed from the Catull typeface. And even this standard marque breaks the rules of color application, with an irregular placement pattern that sees the letter ‘L’ in green, as opposed the expected yellow. Add to this the revolutionary concept of Google Doodles, which replace the lettering with an illustration or graphic to commemorate days of significance and the occasional use of a special colourless logo to mark major tragedies.
Yves Saint Laurent
Designed by A.M Cassandre in 1963, the Yves Saint Laurent logo is notable for its success in several key areas. Not only has it been the brand’s signature logo for over four decades, its elegance has lent an understated sophistication to the French brand which few other fashion houses have ever achieved. In this logo Cassandre breaks many accepted design rules. He masterfully blends the letterforms to create a sense of harmony, despite incorporating both sans and serifs and subtly juxtaposing both roman and italic forms within the same word. Yet he somehow manages to fuse these elements seamlessly, despite their supposed incompatibility on paper. Influenced by cubism and surrealism, the logo has played an integral feature in countless advertising campaigns, outshining the likes of Kate Moss and Claudia Schiffer, and has been used to embellish every couture handbag, garment and accessory produced by the couture company since.
Not strictly speaking a logo, yet these three simple circles are immediately recognizable as Mickey Mouse and are inseparable from the Walt Disney brand. Created by Ub Iwerks, Mickey was designed out of circles in order to make him easier to animate. One of his most notable features, his ears, always appear to be circular no matter which way he is facing making him impossible to confuse with any other character. In fact, so iconic is the marque, that Disney has carefully placed hundreds of hidden Mickey’s in rides, attractions and restaurants across their theme parks. Hidden Mickeys can form using light, created from objects such as plates or balloons, embedded in animation cells or painted onto buildings. There is even one that can only be seen from the air within The Plaza at the end of Hollywood Boulevard in Disney’s Hollywood Studios. Subliminal marketing or inspirational use of iconic branding?
Gamers of a certain age cannot help but feel a huge sense of emotional attachment to the iconic Atari ‘Fuji’ logo. Designed in 1972 by George Opperman, the logo consists of a stylized letter ‘A’, and takes its inspiration from Pong, their most successful game at that time. Opperman claims that the symbol represents two opposing players, with the center line forming the court in the middle. Simple, enduring, iconic and effective. A successful logo that deserves its place in design history.