Thankfully for fans of niche television programming, TV options have become more expansive and diverse over the last few years. This is largely thanks to the types of services that you can find at http://www.satellitetvfamily.com, which can often include specialty channels and packages that include relatively unique programming. For example, if you are interested in [...]
Five virtues of user interface design
by Callum Chapman on September 2, 2011 in Tips & Tricks, User Interface
UI design is by no means easy, but it is incredibly fun. You get to use your imagination to create new or improve upon pre-existing site and app user interfaces. However, being a UI designer does come with a few governing virtues that all designers should follow to produce great interfaces. The 5 virtues that [...]
Online Book Launch: Junior Design Jobs
by Callum Chapman on May 9, 2011 in News
Over the past couple of months I have been planning a book that I hope to get published at some point over the next year or two. Before this thing is turned into a book though, it will exist as a blog, or as I’m calling it, an “online book”. The “online book” has a [...]
Fab design sales site launches in 33 days!
by Callum Chapman on March 29, 2011 in News
I found out about a new website yesterday called Fab, who have even managed to get their hands on a brilliant domain – fab.com. The site is all about design inspiration, where people can upload images of things that inspire them. But that isn’t what excites me. What excites me, and most other people, are [...]
A look at Starbucks new 2011 logo identity, packaging design and website
by Callum Chapman on March 17, 2011 in Articles, Inspiration
Starbucks has received a great deal of press so far in 2011, so we’re sure there is absolutely no need for an introduction, but we’re going to give you one anyway.
The brand was founded in Seattle back in 1971. The store is the biggest and leading coffee shop/retailer in the world, with over 16,000 stores worldwide. A basic introduction? Yes. But we think it sums up their success well.
The reason behind the press is one you’re probably familiar with already; a logo change, which just so happened to hit the internet like a baseball bat to a ball – the news was everywhere we looked! Although a somewhat minor change, it was an extraordinarily brave and confident move by the leading coffee retailer, removing all text from their identity, proving how far this company has come in its 40 years of existence.
In this article we are taking a look at the new identity. Not just the logo itself, but the fresh packaging, products and website that came along with the branding change, all of which was/is in aid of Starbucks 40th Anniversary that occurred on the 7th of March, 2011.
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