Tag Archives: advice

Online Book Launch: Junior Design Jobs

Over the past couple of months I have been planning a book that I hope to get published at some point over the next year or two. Before this thing is turned into a book though, it will exist as a blog, or as I’m calling it, an “online book”.

The “online book” has a totally unoriginal name of Junior Design Jobs, but I will think up something more original when it comes to actually getting what I hope to be a beast of a book printed!

Junior Design Jobs

The book is all about getting your first design job: Do you need a degree to be a designer? How big should your portfolio be? Is it ok to use personal projects in your portfolio? What should be included in your CV/Resumé? The book will be packed full of questions like this, and of course some detailed answers from not only me, but other successful designers, whether they be juniors themselves of creative directors with years of experience.

Here’s a small clipping of the article “Do I need a design degree to get a junior design job?“:

I worked my way up right from the very bottom, taught myself what I needed to know, and am now earning what a designer with 10+ years experience would normally earn (I only have 2 years experience) whilst all my designer friends from college are still at Uni – forking out closer to the amount I’m earning from loans rather than pocketing it!

So, head on over and check it out, and if you like what you see you can subscribe and keep up to date via RSS, Facebook or indeed Twitter!

I hope you enjoy it, and I’m looking forward to hearing what you think about it!

Six Steps to a Super Happy Client

Catching attention and bringing in new clients is easier than it seems. A lot of it is down to keeping your existing clients happy, offering a fantastic customer service, and generally doing things to keep your clients in a positive mood about whatever it is you do for them, whether you’re a graphic or web designer, web developer, or even a photographer. This article outlines eight great tips to help keep your clients super happy, ultimately resulting in long-term clients and even a longer client list!

Step 1: Keep A Positive Attitude

Some clients know a lot about the creative industry, and can sometimes surprise to just how much they actually know, especially if they’ve been in the same job or running the same business for a long time. These clients are usually generally easy to keep hold of, so long as you get the work done to a good standard. Others, however, are amateurs, and either think they know more than you about your professional field but actually don’t know much at all (these are the bad clients – you can usually tell instantly if a bad client has approached you if they something along the lines of “I have made a proof of the design I want in Microsoft Office”, or just generally don’t know much about design and are happy to let you get on with it (these are the good clients, who leave almost everything up to you).

Mainly because of the several types of clients I listed above, it’s not always easy to keep a positive attitude whilst working for them – some know exactly what they want and won’t stop harrassing you until it’s perfect, others don’t know what they want at all and don’t stop harrassing you until you’ve made thirty-odd-thousand revisions, and then there are some that are fine and just let you get on with it. So, what can you do to keep a positive attitude?

Listen To Your Client

However much they annoy you and make you feel like your blood cells are about to burst from your veins and splatter all over the ceiling, try your hardest to listen and to pay attention to what they’re saying. Wait until after they’ve finished talking to make your own suggestions, instead of interupting them, otherwise they may also get annoyed, resulting in a bad relationship on both ends and probably leaving you without some work, which definitely isn’t worth it just because you couldn’t bare to listen for any longer!

Show Your Client Examples Of Work

Show them examples of your ideas, whether existing work from your portfolio, or work of other creatives – you could print some examples of work that have a relation to their company or project (i.e. if your client wants a brochure designed for their clothing company, look for some great examples of brochures related to apparel design or fashion) and show them when at a meeting, or send it via email. This could be a great opportunity to show off your technology, too – why not upload the photos to your iPhone or iPad (when it has been released, of course!) and flick through some examples this way? This way your client can interact, keeping them happy and possibly making another conversation about the device, which helps to build up a happy working relationship. Discuss what you like about the shown examples, and what they like, and come up with your own (rough) ideas whilst you are still with the client.

Discuss The Ideas

Discuss the ideas and try to repeat some of their ideas in their inital brief/speech to keep them happy, and to make sure they know you were listening to them when you first spoke about the particular project.

Step 2: Keep Your Client Up-To-Date

Clients like to be kept up-to-date; afterall, they are paying you for their services! There are a few ways to keep them up-to-date, some old fashioned, some modern, and some in between.

Electronic Mail (Email)

Probably the most used piece of “technology” to keep your clients up-to-date. Send them the odd email to let them know how the project is going – you can also send them screenshots of the work in progress, although I would avoid this if you’re client isn’t too tech-savvy. Screenshots can confuse some people, and you’ll get silly questions back asking things such as: “Why is there a border?”, “Why is the design in a browser?” and “Where is the rest of the text?”. If you send screenshots, make sure your client is 100% sure they know it’s a screenshot of the work in progress, not a draft!

Google Wave

A lot of people don’t yet have Google Wave, but if you do, you’ll probably find you can invite clients, friends and family to join. Ask your client if they would like an invitation to join Google Wave (something else which will probably make them happy, just because you asked them!), and tell them that it is a great way for you to keep them up-to-date with the latest going-ons regarding their project. It’s much easier than email, and you can look back over your discussions and ideas without going through thousands of emails in your inbox and/or trash can.

Social Networking

Most people have at least one social networking account – it may be Facebook, Twitter, or even the old school MySpace. Search for your clients, and if they have an account send them a friend request and keep them up-to-date this way.

Phone Calls

Call your client (make sure it’s within sensible hours, 9am to 7pm is usually good, although it’s always best to ask when the best time to call is!) and discuss where you are with the project and when it is you expect to show them your progress.

Text Messaging

A quick and simple way to let them know when you’re expecting to send them an email or document regarding their project. A simple text such as “Hi Client, just to let you know that I’m going to be sending the inital draft your way via email later on this evening!” will keep them reassured that you are working hard on their project, and will earn your a few brownie points.

Snail Mail

If the project is huge, why not send them some drafts via traditional post (now more commonly referred to as “Snail Mail”!). This will surprise them, and will bring joy to their day to see your great work, especially if you didn’t tell them you were going to send drafts via post.

Step 3: Send Completed Projects In Several Ways

This is a good one. There’s nothing better than receiving a finished file in various different and stylish ways. Don’t just send the files via email – be creative, afterall that is the field you’re working in! Try some of the following ideas…

Electronic Mail (Email)

Always send a copy of the files via email, whether as an attachment or an email with a link to download for XX amount of days or months, or even forever if you have a good host or server. Email is a quick way for your clients to download and view the files, and access them from whereever they are at the current moment in time: at work, at home, or even on a business trip or a luxurious holiday.

Compact Disc or Digital Versatile Disc

Burn your completed files to CD or DVD (depending on their final size) and pack it (or them) in a smart disc holder that you personally designed. Include your email, web address, your clients name, the project ID/number/name and the web address to where they can download the back up copy of the files. This is a great way to hand the files over to your client, as it is a secure back-up aswell as something solid, meaning every time they see it they will think of your company and (hopefully) of the good service you provided them with.

USB Pen/Flash Drive

These things have hundreds of names, but I’m sure you know what I mean! They can be picked up at incredibly low prices now, and there are several places out there offering to print your logos on them – a great way to impress your client, and to remind them about your company incase they ever need more creative work or would like to recommend a friend or family member! Giving something to your client will always help to keep them happy, even if it isn’t much. Afterall, it has always been the thought that counts, right?

Step 4: Be Generous

This isn’t always a good idea if you need to make a living, which most of us do unless you’re already a millionaire (in which case I doubt you’re reading this – if I’m wrong, please feel free to stick around and make a donation!). But, being kind and generous will more than likely put you into a better position with your client.

Offer To Buy Them A Coffee

When at a meeting with your client, offer to buy them a coffee (or similar). In most cases, they’ll probably refuse and offer to buy you one, but the thought is still there. Afterall, if they’re a good client and have a good project, they’re more than likely paying you enough to buy a coffee every couple of minutes!

Give Away Customized Pens etc.

Buying a bulk lot of customized pens, mugs, rubbers, rulers (the list goes on…) is a cheap solution to giving away something for nothing to your clients. Make sure your email or telephone number is on the pen so they can easily get in contact with you where ever they are (assuming they have a internet connection of phone!). Just the fact that you’re giving your client something for free of charge will bring a smile to their face.

Offer A Free Print

If you design for fun (i.e. posters) why not offer them a free A4 print? You can probably get a good quality print from your home printer and it’ll cost you next to nothing. If your client likes your style of work, they’ll probably be overjoyed with this!

Step 5: Set Them Up A FTP Account

You can set your client up with a FTP account on your server with no cost. Why?

Easy File Sharing

Using a FTP account for a particular project is a super easy way to allow both you and your client access to the projects files wherever you are at any time of the day. If you have a good host or server, this will probably cost you, well… nothing! If your hosting account doesn’t offer you unlimited FTP accounts, you should check out HostGator, who offer unlimited space, bandwidth, domains, email accounts and FTP accounts for under $10 a month – your client will probably be happy if you refer them, too, as they are a great company.

File Storing

Let them know that for as long as they use you as their primary designer that they’re free to use their FTP account on your server for as long as they want to store files such as office documents, creative files and images up to a quoted amount – this shouldn’t have any effect on your server so long as it is used sensibly and will make for a super happy client, as this alone is a service people pay a lot for!

Step 6: Refer Your Client To Good Companies

When it comes to your client actually getting their work printed or on the web, they can sometimes get lost. Offer to set up accounts for them for a small price, or refer them to companies that you trust and know are good.

Hosting

Refer them to your trusted hosting company. I personally use HostGator (as I mentioned earlier). A lot of hosting companies also have referral links, and if you’ve kept your client happy, I’m sure they’ll be more than happy to use that link when registering to get you a few extra quid or dollars.

Domains

Let them know what you think the best place to register their domain is. Provide them information on where to find reliable and trusted multiple domain web hosting as well. Some places are better than others depending on what domain it is you’re looking for. My domains are registered with HostGator, although one is registered with GoDaddy as it offered a better price for the particular domain.

Printers

Refer your client to a good digital or lithography printers. Depending on the project size, a local press might be better, but be sure to check out online firms such as JamJar Print and UPrinting.

Living With A Freelance Designer

The life of a freelance designer can be pretty hectic. A lot of people assume that because you work for yourself you can set your own work hours and have plenty of scope to make life easier. Any freelancer reading this will know that it isn’t the case. In most cases when you make the decision to work for yourself you find that you must put a lot more hours into your job than you would if you were being employed. This can place added pressure on your nearest and dearest.

I’ve read a lot of articles about striking that all important work/life balance. It’s a challenge that never ends, the fact of the matter is this: If you are self-employed the chances are that you love what you do for a living, which means the line between work and life can get blurred. How does this affect the people that make up your life outside of work?

In an effort to understand how my job affects my personal life I asked my fiancee to write a short letter, highlighting some of the problems that my job creates for her personally and us as a couple.

What follows is that letter. I’m not going to offer any sort of rebuttal or defend any of the points raised, as it contains her opinions on what it’s like living with me. To give you a bit of context there are a few things you need to know. I’m a graphic designer working full-time, as well as undertaking freelance projects outside of work. As part of my freelance activities I also maintain a graphic design blog. I have lived with my fiancee, Claire, for over two years now, in that time my freelance activities have grown and begun to take up more and more of my personal time.

Here is what Claire has to say about living with a freelance designer…

“When Ken asked me to write this article I have to admit that I cringed. He wanted me to be honest about what life is like living with a designer. To sum it up, it’s very different and at times can be a bit difficult.”

“If you’re in a relationship then there has to be a life style change for the both of you. When Ken and I started living together it was hard for me to adjust to his work life. I guess in the same respect it was hard for him to change his work habits around me.”

“If you live with a designer then your life can, at times, revolve around them. Let me explain what I mean. A designer has deadlines to meet, whether they’re freelance or not, they will always have deadlines to meet and depending on the client, it can take up a lot of time to meet their needs. This can mean that they don’t have time for anything other than work. Don’t expect much in the way of house chores to get done, as their attention is all focused on the job. The one thing Ken did do, when we started living together, was the cooking, purely because I couldn’t cook to save my life. So he taught me and now I cook more often. The thing is you have to let them do their thing and at the same time help them where you can.”

“I have a lot of patience and understanding now. More so than I did, but there are still times when I wish Ken would just walk away from that God damned computer for a while and spend time with me!”

“If you’re living with a designer then you’ll know exactly what I mean when I say, you can tell when they’re pushing themselves too far. You’ll also know how you can sometimes feel a little neglected.”

“It’s important to understand that none of this is done on purpose. Try to learn to be patient with them and talk to them on occasions. Don’t do what I did, which was burst into tears and start yelling “You ignore me, all the time!”. Apart from looking like a tit and making you both feel bad, it gets you nowhere.”

“Work is work and it needs to be done. My advice to designers is this: Don’t push yourselves so hard. Like Ken you’ll work yourself to the point where you just can’t work anymore and you’ll have no energy to do much else. Leaving someone else to do the things you’ve forgotten about. Learn to take a break and I don’t mean a five minute break, I mean a day off. Use that day off to spend time with that special someone in your life. They need you more than your clients.”

“When Ken and I first moved in together it took us months to settle down and balance our lives together. It’s to be expected. I’d say that right now we have almost the perfect balance. I say almost because let’s face it, no one’s perfect. There are still times where he works his ass off and there are still times when I wish he would just stop, but it’s a lot less now than it used to be.”

“To sum all this up into one sentence for both the designer and the person living with them, all I have to say to you both is this: All work and no play makes you both stressed, so try to be understanding and patient with one-another.”

Conclusion…

I’d like to say thank you to Claire for being so open and honest in her statement, as well as letting me share a part of our lives with you, the reader. I’m extremely lucky to have a partner that is so understanding and supportive. The main thing that has helped us to find our work/life balance is good communication. A skill that all designers have. In essence design is all about communication, it’s our job to define and transmit the correct messages on behalf of our clients.

My advice to all freelance designers is to make sure you use your communication skills in your personal life as much as you do while working. This is one occasion where having a part of your work life bleeding into your personal life will benefit you.

Have you ever stopped to ask how your busy schedule effects your loved ones? Has your job ever effected your personal relationships? Can you offer any insights into striking that all important work/life balance?

Why You Should Stay Right Away From ‘Freelancing’ Websites

Why You Should Stay Right Away From 'Freelancing' Websites

It’s great being self-employed or a freelancer, but it’s not always easy. Every designer, developer and photographer comes across difficult times at least several times in their career. There might be a dry spell where there’s simply no work, or maybe you’re just not having any luck and losing out on opportunities. There are such things as ‘freelance websites’, with thousands of jobs entered day-in, day-out. Sounds excellent, huh? But believe me, it’s not. Read on to find out why…

So you’re low on money, you have bills to pay and your actually considering working ten-thirty long hours on a logo design for $30.

This is why you shouldn’t:

1. You’ll Lose Confidence

You need to be confident if you’re self-employed, you need to have the courage and self-respect to keep on fighting if times get tough and never stop. Working long hours for such little money most definitely isn’t going to boost your confidence or self-respect, and in the long run could make matters a hell of a lot worse.

2. You’ll Get Messed About

If a ‘company’ can’t pay you a good rate for a design then you may as well stay well away from them. I recently saw a nightclub post a listing on a freelance website wanting a two-sided, four-color CMYK postcard/flyer design for a New Years party they’re holding. With a night like this, the club is most-likely going to turn around thousands of dollars, yet they can only pay the designer…wait for it… $20! To top this all off, they want five ‘mock-ups’ and unlimited revisions.

In more simple words, they expect you to design five flyers. Then they expect you to completely redesign them when they say I don’t like that, can you add this and can you change that. All for free? I don’t think so!

3. You’ll Probably Lose Money

Freelancers and self-employed individuals need to pay bills. On a day-to-day basis, when working from the office you need to pay plenty of bills to even make working a possibility:

  • Electricity: Computers, Printers, Telephones, Refrigerators.
  • Heating and Air-Conditioning Bills.
  • Living Costs: Drink (how often do you boil the kettle?), Food (How much does your lunch cost?).
  • Work Requirements: Updated Software, Broadband Internet Connection, Telephone/Mobile Bills, Business Bank Costs, Printer Inks, Batteries for Wireless Objects (Computer Mice, Keyboards).

How much this works out to cost on a day-to-day basis is almost impossible to work out, but I can assure you it doesn’t cost any less than working all day for a $20 design. So basically we’d be working all day long to just about cover the costs of what it costs to sit there working all day. Sounds pointless, huh? It is. At the end of the day we wouldn’t have actually made a profit to buy our dinner, pay any other household bills or even pay for gas/petrol to go and pick up our lunch for the next workday. Oh, and did I mention you’ll lose a percentage of that when they pay you via PayPal, so in matter of fact you’ll probably only be getting about $17-18!

4. They Don’t Know What They’re Talking About

People that think they can get away with paying such a little amount of money for a design clearly don’t understand the amount of work that is put into it. They seem to think you can jump on the computer and have it completed within 30 minutes. There is a lot more to it than that as I’m sure every one of you knows: researching, planning, sketching, designing digital mock-ups, sending, a revision or two, preparing for print-ready PDF, converting to PDF, printing a proof, and finally resending.

Believe it or not, a lot of people actually ask professional designers if they can design a leaflet or flyer in Microsoft Office! Never, EVER should you stoop so low to design a ‘professional’ leaflet in Microsoft Word!

Take a look at this video from YouTube, it really gets the point across! Please excuse the rude language!

5. It’s A Complete Waste Of Time!

Why waste so many hours on a project (if you’re allowed to call it that) that isn’t worthwhile? You’re low on cash and you need earn some money… There are loads of other things you can be doing instead of being ripped off!

What to do instead of working for ridiculous amounts of money:

A – Start A Blog

You’re right, it’s not a get rich quick scheme. It’s going to take a while to earn money from a blog. But speaking from experience, it’s fun, it opens up so many windows (since blogging, I’ve been offered jobs, been featured on websites, been invited to write for some of the best design blogs about and have been asked permission whether a tutorial of mine can be featured in a real magazine!), and in the long run, yes, it can earn you money.

B – Already Got A Blog? Work On It!

So you’ve already got a blog but it doesn’t seem to be doing what I mentioned above? Well, you’re going through an unlucky spell so why not do something about it and work on it! Write some great articles, some good tutorials and so on and try to boost your traffic. Schedule articles for the future when you know you won’t be able to work on your blog. If you write some tutorials, submit them to Good-Tutorials and be sure to add a Google AdSense advertisement (or two) within the post. You’ll probably earn more from the clicks on the advertisements than you would working all day long for an amateur businessman!

C – Write For Other Blogs

Put your time to use and write an article or tutorial for some big design blogs. They pay well, pay quickly and you’re bound to get some traffic in return, possibly even some new clients!

D – Review Design-Related Books

Every designer has at least a couple of design books in their bookcases. Review them! Write a detailed review on why people should buy the book, what you learnt from it and include a few affiliate links within the review. If someone buys the book, you’ll get paid! If you don’t have a blog, you could write the review and post it on DooYoo or CIAO, both of which are review sites. They may only pay $1.00 for a review, but for every person that reads it you could get another $0.03. If it’s a good review thousands of people could read it. Lets say, 10,000. That would leave you with a total of $301!

E – Design Promotional Stuff

Sure, this is guaranteed money, but spend the time you have on your hands promoting yourself. Submit the work to showcases and portfolios such as Behance, DeviantART and Flickr. If people like your work you’ll get loads of views, and if you’re lucky one or two of them might like it enough to hire you.

F – Design T-Shirts

Design T-Shirt and other apparel graphics. Submit them to T-Shirt Design Sites and promote your designs. If it’s liked, it could get chosen and ultimately leave you with big cash prizes – not forgetting people could be walking around the streets wearing YOUR design!

Conclusion:

Hopefully this article has made you realize just how bad these freelancing websites can be. They’re not worth it, they won’t actually earn you money and they will decrease the confidence and self-respect you have in yourself. So instead, spend the time promoting yourself and helping other designs by following some of the points in green! You’ll be much better off!

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Interview with Creative Director Andy Jones

Andy JonesAndy Jones, creative director of design agency TYGA Marketing, has been kind enough to let me interview him. He shares with us how he got to his current position, some incredibly helpful advice on design job searching/interviews and portfolios, and some of his favourite projects.

I’ve been speaking to Andy for quite a few weeks now – I first contacted him to ask if there were any vacancies available at TYGA Marketing (unfortunately there wasn’t) and from then on got talking to him. He has given me some excellent advice for my first design interview tomorrow morning (Junior Designer at Hotel Chocolat for those interested)!

 

Hey Andy! We’ll use this first question as an introduction: what do you do, and how long have you done it for?


I’m Creative Director at TYGA Marketing, and have been here since I and a colleague formed the company back in 1998. TYGA is a mutli-discipline Marketing agency that covers everything from Corporate Identity and Branding to Emarketing and Web design.

 

Did you take any courses before finding TYGA Marketing? Would you recommend students to go to university before heading into the design industry, or are there ways around it?

I studied Graphic Design at college. I started with a National Diploma at the age of 16, and then went on to do a Higher National Diploma at the age of 18. After that, I had the option to either A: do a top-up degree (one more year) or B: go out into the big wide world and get a job! I felt that I had studied enough, and felt confident that I could start working in the industry. I was lucky to land a job in a west London agency before the end of my course, but for a lot of people on my course, it meant days and months trudging around London with their portfolios, trying to get a break. Although I think higher education is very valuable, I feel that if you are motivated enough, and have the creative flair required, then there’s nothing stopping you getting on in the design and marketing industry. However, without the qualifications, it will make it more difficult, as you will inevitably be up against people with design qualifications for every job you apply for.

 

Are there any vital pieces of advice you could give my readers at a design interview? What do you like to see when interviewing possible future employees?

The main thing that I look for is their attention to detail. It’s very common to see typo’s in a poster, bad grammar in a headline, or just a poor finish to a presentation. If a candidate can’t make sure everything is perfect, then it looks like they don’t really care. It’s also a lot about personality, Most design companies (unless you’re one of the ‘super-powers’) are fairly small, so you need to be able to get on with people, and show that you could become of of the team.

 

I’ve found it’s hard enough to even land an interview with a design firm – is there anything in particular that really impresses you when looking through CV’s and Resumés? What can be done to improve young designers chances?

I get CV’s all the time – and that’s when we’re NOT advertising any positions – so you have to shine in order to stand a chance of getting your foot in the door.

You’re applying for a design role, so design your CV! I’m amazed when I receive a CV from a budding designer, and they’ve just typed it out in Word! Include some examples of work – make it look more like a poster or a brochure and have a bit of fun with it. Just don’t go overboard and make it difficult to read on-screen!

Another thing is that so many candidates email me to TELL me that I HAVE to employ them, because they are SO good, and that THEY will turn my company around. These CV’s quickly become bin-liners I’m afraid! They have obviously been told to be confident – but there’s a fine line between confidence and arrogance. Unfortunately Creative Directors are always right (that includes me!), so if you tell them how to run their company, they won’t take too kindly!

 

Does knowing an applicant does some (or a lot) of freelance work, and knowing that they may only be working for you for the experience sometimes put you off them?

Definitely not! I have to be realistic – if it’s their first job, then I know they may not stick around for more than a year or two before moving on. If they are doing freelance work, then as long as they don’t do any of it in my time, then I don’t mind! – I think it shows that they live and breath design, which can only be a good thing. Just be open and honest about it.

 

One more question where advice is involved: What do you think of applicants having some photography in their ‘design’ portfolios? Although it’s not design, it still suggests creativity – is it a good addition or better left out?

I think photography IS a form of design. A lot of designers are keen photographers, and I think this is because they are naturally pretty good at it. If you think about it, for a nice piece of design to work, it needs to have a good composition – which is exactly what a good photograph needs. Definitely include it in your portfolio, and maybe take the photo further by creating it into a poster for a fictional event or product. As a designer you will be required to source photography all the time, so if you can create it yourself, it’s going to be a bonus to the agency.

 
Expert Parking: Photo by Andy Jones

Expert Parking Photography by Andy Jones

 

Thanks for the advice – now a little more about yourself! If you had to choose, what kind of projects do you love working on most? Do you have a favourite piece that you’ve worked on throughout your career?

That’s a tricky one! I love logo design and branding. I really enjoy working with start-up companies, and helping them to develop their business from the ground up. With a start-up it’s a huge challenge, as they are completely unknown, so if I can help them get noticed and they start to succeed, it gives me a massive kick to know that I helped them to get there. One piece of work I really like is probably one of the simplest logos I’ve ever designed! It’s for a company called ‘Warranty Direct’. (attached) The ‘W’ icon uses negative space to create a white ‘spanner’ icon – which signifies the nature of the business.

 
Warranty Direct Logo by Andy Jones

Warranty Direct Logo by Andy Jones

 

Are there any projects you’re currently working on that you’d like to share with us, whether personal or commercial?

I am actually working on a new Digital Magazine at the moment – It’s called RedCactus, and is designed to give business decision makers a quick snippet of topical news and views. The idea came about when the recession kicked in. We found that a lot of clients couldn’t afford to advertise in the big magazines any more, so we thought that if we could create an online magazine, then we wouldn’t have the cost of printing and delivery. This means we can offer advertising at a much more cost-effective rate. On top of the cost savings, the adverts will be much more targeted and interactive, as we can include links directly to their web sites and measure how many times an ad is clicked on – which you can’t get from a traditional ad! RedCactus Magazine should be launched later in the year.

 
Organic At Heart Website by Andy Jones

Organic At Heart Website by Andy Jones

 

Although you have a small but well established design agency, is there anything you’d like to do in the future by yourself, like run a design or photography based blog or website?

You’ve hit a raw nerve there! I have been planning to create a design blog since blogs were invented – but I’m always so busy with TYGA that I never get the time to concentrate on it! Have you ever seen a Cobbler’s shoes? They always have holes in them…

 
Hedco Hair Putty Packaging by Andy Jones

Hedco Hair Putty Packaging by Andy Jones

 

Finally, if there are any links to social networking sites etc that you’d like to give us, now is the time to do so!:

I read a lot of design blogs – some of which are web-design based, as we are inevitably becoming more and more digital as a business as time goes on. Below are a few I like to read now and again:

I’d like to say thanks to Andy for allowing me to interview him. His advice to me has been incredibly helpful over the last few weeks whilst I’ve been preparing for my first design interview, and I hope his advice helps you as much as it has me!