Starbucks has received a great deal of press so far in 2011, so we’re sure there is absolutely no need for an introduction, but we’re going to give you one anyway.
The brand was founded in Seattle back in 1971. The store is the biggest and leading coffee shop/retailer in the world, with over 16,000 stores worldwide. A basic introduction? Yes. But we think it sums up their success well.
The reason behind the press is one you’re probably familiar with already; a logo change, which just so happened to hit the internet like a baseball bat to a ball – the news was everywhere we looked! Although a somewhat minor change, it was an extraordinarily brave and confident move by the leading coffee retailer, removing all text from their identity, proving how far this company has come in its 40 years of existence.
In this article we are taking a look at the new identity. Not just the logo itself, but the fresh packaging, products and website that came along with the branding change, all of which was/is in aid of Starbucks 40th Anniversary that occurred on the 7th of March, 2011.
