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Characters have strong attraction in packaging design. Do not underestimate a cute puppy dog character on a piece of packaging because it probably does have an effective power to attract the customers. The existence of nice character design also makes packaging feel more alive and much more fun. It can also turn plain and boring packaging in to new collectible items for the customers.

Since character design is great and useful, let’s learn from some of these examples of nice character design in packaging. Who knows, it might be useful for your next project. And don’t forget to tell us what you think and share more examples on the comments section.

Frantz & Ivy

Sour Sally

Mr. Lee

Yes Please Soups

Tohato Caramel Corn

Heinz Baby Food

Nutella Ferrero

Frisk

Ajinomoto Salt

Bot Beverages

Vita Meal

Domo Attack Energy Drink

Life NK Bears

Potenage

Triska

Fish, Bird, Dog & Cat Candy

BitOLuv

Jones Soda

Jonathan Crisp

Moofia

Eenie Meenie

Sonnentor Saisonbeginn

Remember, don’t forget to let us in on your favorite character design used in packaging? What you see above is just a small selection! Want to see more like this? Subscribe to our RSS Feed!