The Use of Animals in Modern Brand Identities


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In the modern world company start-ups are increasing by the thousands every year – this means more names, more logos, and less unique ideas. However, with the digital design technology growing faster than ever, we have the opportunity to explore new areas, learn new tools and ultimately have new ideas which we know are actually possible within a reasonable amount of time (and cost for the client).

The use of animals in modern logo designs is increasing, and surely this can only be a good thing, especially if the designs are all as good as the 78 brilliant and excellently composed animal logos showcased in this article.

If you’re feeling a little uninspired, this post should help you out – from the very initial thoughts running wild in your brain, to the finished concepts you’re sending to your client(s). The compilation showcases animals in logo design from clear and obvious silhouettes, to clever and mysterious animals cut out from letters – can you spot the animal in every logo? Together with the logos, we have rounded up a few of the greatest and most useful logo tutorials at the bottom of the post, so if you’re hoping to learn some new techniques be sure to check them out!

Antartica Mailephant
Pegguin Digitalope
Blue Elephant VinDeCat
Tweetpeas Foxebox
i-Birdie Barzona Films
Joyful Toys Papidea
Sylion Dark Bird Studios
Clockwork Butterfly PuppyMupy
Primate Love Mouserious
Galephant PinkSwan
Big Park Monkey Tie
BizMouse Braverooster
Gamefox Greefish
Eco Pup Luvleo
Red Fox Twizla
Zoomania Consummate Pet
SoundDog Bearly Awake
Insomnia Lab Skeeto
Bamboolino BeeBandit
Crabloft Illiphant
SPA Horse Curious Cat
Pomekey Monkey News
Xerxes Koloroo
Paper Fox Pet Squirrel
Perceptiv Futile
Babel Fish Mart
Office Pet Toucink
Peacock Foods Frogami
Grace SwanSongs
Fugulicious Spinguin
Albert Wise Smart Auction
BirdKing Pet Wise
Rhinoferos Rose Garden
Elephruit Panda
Animal Rescue Sofia Shutterbug
Grace Hospice Hug A Panda
Turtle Island Evotweet
Giraffe Perro
Bold Frog Miniraffe

Modern Logo Design Tutorials:

Although only five tutorials strong, there are heaps of neat tips and tricks to be learned if you take the time to read through the following tutorials!

Create An Origami Logo

Create An Origami Logo

Logo Design Process and Walkthrough for Vivid Ways

Vivid Ways Logo Walkthrough

Dache: Logo Design Process

Dache: Logo Design Process

Creating A Crazy Cool Logo

Creating Crazy Cool Logo

Siah Design Re-brand Process

Siah Design Re-brand Process

 

Like these animal logos? You may be interested in:

Get testking 000-085 training to learn the use of different inspiration in web design with help of testking 70-433 resources and testking COG-112 tools.



About the author: Oridusartic

I'm a graphic designer under the sunlight and turn into a blogger when the moon rises. I'm enthusiastic for anything about illustration and design. If you read Oridusartic backwards, you'll find my real name.

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  • Nate Hoernig : Visit Nate Hoernig's website

    Posted at 16:11 on 30/1/10

    This is an incredibly intriguing post. Particularly because I, as well, am using an animal as my primary image.

    Thanks for a great post. It’d be great to hear more opinions about the uses of animals as imagery.

    Does it lack creativity because it’s not based off something imagined or is the fact that it’s a readable abstraction from something existent that truly makes it creative?

  • behzad : Visit behzad's website & twitter

    Posted at 11:56 on 31/1/10

    thanks for the great collection oridus :)
    ;) you forgot! to add this one: bullkit http://bit.ly/F1FGi

  • Gareth Coxon - Dot Design : Visit Gareth Coxon - Dot Design's website & twitter

    Posted at 18:41 on 1/2/10

    Nice collection, some unique and very creative work there.

    Also great to see a sense of humour coming through as well as simple clean ideas,
    will be bookmarking this page.

  • Liam McCabe : Visit Liam McCabe's website & twitter

    Posted at 10:43 on 2/2/10

    Some extremely creative logos here Citra. Thanks for taking the time to collect showcase them :)

  • Rob Cubbon : Visit Rob Cubbon's website & twitter

    Posted at 11:28 on 2/2/10

    Really interesting collection here. I have used simple vector illustrations in designs before. Never in a logo though.

  • Webdesign Rosenheim : Visit Webdesign Rosenheim's website & twitter

    Posted at 5:36 on 3/2/10

    Thanks for sharing this great collection!

  • schwabensohn : Visit schwabensohn's website & twitter

    Posted at 19:44 on 7/2/10

    Some very good ideas! So .. inspiration – of course … but im still a fan of just letters .. dont know why, but thats the way of my creativity

  • xameal : Visit xameal's twitter

    Posted at 14:07 on 12/2/10

    Thnx for the really great collection. was really helpful for inspiration too!!

  • chris : Visit chris's website

    Posted at 20:03 on 24/6/10

    Ok, By far this is the best logo collection I have seen for a long while.

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